- Different product lines, not only man, woman and children ,but also different types of sports, focusing on different types of people, either they are concerning functional or trendy.
- In each line may have tons of products, even in same series may have a minor differences such as , colors.
- In fact, the product can be used for more than a year, people are tend to buy more than one within a year, as Nike create trends for shoes, people keep following it. Obviously they are changing the function or adding a function in the shoe, buyers are just keep up with the trend what others are wearing. Buyers are wearing the BRAND NAME. And addition value is the buyer's image increased.
- Some products are short life cycle, such as making a shoes for a specific person or crossover with some other brands or creating vintage ( a passed shoes style ) or some special edition such as shoes of the year(pic 01). This creates more consumption, forcing followers to buy the newest model
In 2008 Kobe Bryant took part in a viral video that would sweep the nation. The clip showed Bryant lacing up a pair of the Nike Hyperdunk prior to jumping clear over a speeding Aston Martin DB9. Yeah remember that these are internet important meaning not important but somehow end up going to your friends on Facebook email and Twitter anyway. Yes Im sure it hurt like hell but the kid will live. I thought it was cool and not too mainstream but not too gay or Twinkieboy.
Italian freelance stylist Jame Veleri to the LA Times I went for high fashion not something too easy or too predictable. The set of shoes have been long sought after since their. He didnt get shot with a bow and arrow or a semiautomatic weapon. LeBron James Kobe Bryant Dwyane.
Is this Taser story in Philly getting way too much attention First off he got tasered. com Click here to watch more NBA 2K10 gameplay by Shady00018 First Coming ft.
The Nike I Got This Sweepstakes is underway. Here are the latest images of the Aston Martinthemed Nike Hyperdunk and Nike Zoom Kobe V Pack. Since then Kobe has been associated.
UP WITH THE FORCE OF A PHOTOSHOP LEGEND RISING The Kobe Bryant Photoshoot.
New images of the Kobe V for USA Basketball have popped up and have peeked my interest in the shoe just a bit more.
Looks like the Aston Martin Zoom Kobe V Set is about to be given away to 200 very lucky winners. Mission accomplished
Kobe Bryants handlers did their best to try and get TNTs Inside the NBA not to talk about his White Hot photos according to TJ Simers of the LA Times. If you recall we posted some looks at.
Kobe Bryant Sports Darkened Skin In Controversial Fashion Shoot Fans are up in arms over the fashion pics of the controversial basketball star.
Kobe beef(神戸ビーフ,Kōbe Bīfu?) refers to cuts of beef from the black Tajima-ushi breed of Wagyu cattle, raised according to strict tradition in Hyōgo Prefecture, Japan. The meat is generally considered to be a delicacy, renowned for its flavour, tenderness, and fatty, well-marbled texture. Kobe beef can be prepared as steak, sukiyaki, shabu shabu, sashimi, teppanyaki and more.
Kobe beef is also called “Kobe-niku” (神戸肉?, lit. Kobe meat)
actor
Kobe Bryant,Kobe Bean Bryant (born August 23, 1978) is an American professional basketball player who plays shooting guard for the Los Angeles Lakers of the National Basketball Association (NBA). Also, Bryant is the official ambassador for After-School All-Stars (ASAS), an American non-profit organization that provides comprehensive after-school programs to children in 13 US cities. Bryant also started the Kobe Bryant China Fund which will partner with the Soong Ching Ling Foundation, a charity backed by the Chinese government. The Kobe Bryant China Fund will raise money within China earmarked for education and health programs.
copywriting
I'm chasing perfection. Elevating my game.
Zoom Kobe ll helps me be the best basketball player I can be.
Natural fit an motion. Supernatural performance.
ANALYSIS
This nike advertising is promoting the new Nike basketball shoes - Nike Zoom Kobe.
In this printed advertising, the are shoes, wings made by shoes, a guy - Kobe Bryant ( NBA basketball player) and a copywriting and a logo.
-Nike Zoom Kobe ll is the nike new basketball shoes product.
-Kobe Bryant ( signifier ) which is a role of a significant achievement that person who are being perfect, creating supernatural performance or legend. -Wings ( signifier ) which present wings on person is not possibile, but it give a feels like that. -Copywriting is a script for Kobe Byrant , signified how Kobe think of being supernatural, try to being the best in the NBA. -Nike Logo represents the whole company, customers will regconize the brand.
During the Nike 2011 All-Star Showcase that was held just two weekends ago, select members of the media received a one-of-a-kind press kit in a cleverly packaged arrangement. This was no run-of-the-mill, everyday press kit; this mini Kobe VI snake-tank, like the ones seen at the Nike Vault or on display at Nike Basketball, South Korea, features a seemingly dormant mini-Mamba snake resting patiently for someone to make the grave mistake of sticking their vulnerable appendages into the glass casing. Luckily for us, this snake doesn’t bite, but instead has a removable head which doubles as a USB drive. Take a look at the detailed gallery of the Nike “Caution: Mamba” Kobe Press Kit below and let us know what you think.
Nike is the world leader in athletic shoes. The company rose quickly from small-time sales at track meets to a major publicly-traded Fortune 500 company. Throughout its history and background, Nike has utilized strong advertising campaigns to separate itself from its competition. Two of the most memorable marketing campaigns, "Just Do It" and the Air Jordan brand, cemented Nike as one of the most popular shoe brands in the world.
Origins
Nike began its history as Blue RibbonSportsin 1964 at the University of Oregon. Track star Philip Knight and his coach Bill Bowerman distributed Japanese Onitsuka Tiger shoes at track meets.
Retail
The first retail location for the company opened in 1966 in Santa Monica, California. As therelationshipbetween Blue Ribbon Sports and Onitsuka Tiger ended in 1971, the company launched its own line known simply as "Nike."
Significance
Nike successfully garnered 50 percent of the market share within the United States by 1980, the same year the company went public.
Significance
The advertising firm in charge of Nike, Wieden+Kennedy, coined one of the most famous phrases in marketing history in 1988. The "Just Do It" was named one of the top five slogans of all time by a 1999 article in "Advertising Age."
Famous Ties
· In 1984, Nike's sales were in decline. In response, the company hired rookie basketball player Michael Jordan to be the company spokesman. The $2.5 million deal for five years resulted in the creation of one of the most popular lines of shoes ever made.
When Nike breathed its first breath, it inhaled the spirit of two men
1950s
Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.
Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runners.
Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper that proposed quality running shoes could be manufactured in Japan that would compete with more established German brands. But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance.
He made a cold-call on the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to make Knight a distributor of Tiger running shoes in the United States. When the first set of sample shoes arrived, Knight sent several pairs toBowerman, hoping to make a sale. Instead, Bowerman stunned Knight by offering to become his partner, and to provide his footwear design ideas to Tiger.
1960s
They shook hands to form Blue Ribbon Sports, pledged $500 each and placed their first order of 300 pairs of shoes in January 1964. Knight sold the shoes out of the trunk of his green Plymouth Valiant, while Bowerman began ripping apart Tiger shoes to see how he could make them lighter and better, and enlisted his University of Oregon runners to wear-test his creations. In essence, the foundation for what would become Nike had been established.
But Bowerman and Knight each had full-time jobs - Bowerman at Oregon and Knight at a Portland accounting firm - so they needed someone to manage the growing requirements of Blue Ribbon Sports. Enter Jeff Johnson, whom Knight had met at Stanford. A runner himself, Johnson became the first full-time employee of Blue Ribbon Sports in 1965, and quickly became an invaluable utility man for the start-up company.
1970s
He created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. Johnson established a mail-order system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.
Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes.
They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore.
One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them. They featured a new innovation that Bowerman drew from his wife’s waffle iron – an outsole that had waffle-type nubs for traction but were lighter than traditional training shoes.
With a new logo, a new name and a new design innovation, what BRS now needed was an athlete to endorse and elevate the new Nike line. Fittingly for the company founded by Oregonians, they found such a young man from the small coastal town of Coos Bay, Ore. His name: Steve Prefontaine.
Prefontaine electrified the packed stands of Oregon’s Hayward Field during his college career from 1969 to 1973. He never lost any race at his home track over the one-mile distance, and quickly gained national exposure thanks to cover stories on magazines like Sports Illustrated and his fourth-place finish in 1972 in the 5,000m in Munich.
Pre challenged Bowerman, Johnson and BRS in general to stretch their creative talents. In turn, he became a powerful ambassador for BRS and Nike after he graduated from Oregon, making numerous appearances on behalf of BRS and sending pairs of Nike shoes to prospective runners along with personal notes of encouragement.
His tragic death at age 24 in 1975 cut short what many believed would have been an unparalleled career in track – at the time of his death, he held American records in seven distances from 2,000m to 10,000m. But Prefontaine’s fiery spirit lives on within Nike; Knight has often said that Pre is the “soul of Nike.”
1980s
Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. By the end of 1980, Nike completed its IPO and became a publicly traded company. This began a period of transition, where several of Nike’s early pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for more than a year in 1983-1984, although he remained the chairman of the board and CEO.
By the mid-1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.
In 1987, Nike readied a major product and marketing campaign designed to regain the industry lead and differentiate Nike from its competitors. The focal point was the Air Max, the first Nike footwear to feature Nike Air bags that were visible. The campaign was supported by a memorable TV ad whose soundtrack was the original Beatles’ recording of ‘Revolution.’
A year later, Nike built on its momentum from the ‘Revolution’ campaign by launching a broad yet empowering series of ads with the tagline “Just do it.” The series included three ads with a young two-sport athlete named Bo Jackson, who espoused the benefits of a new cross-training shoe.
In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader, the first and only time a company in the athletic footwear/apparel industry has accomplished such a feat. Nike has never relinquished that position again.
1990s
Buoyed by a series of successful product launches and marketing campaigns, Nike entered the 1990s by christening its beautiful world headquarters in suburban Portland, Oregon. In November of 1990, Portland became the first home to a new retail-as-theatre experience called Niketown, which would earn numerous architectural design and retail awards and spawn more than a dozen other Niketown locations around the USA and internationally.
While Nike had designed footwear and apparel for golf and soccer for a number of years, the mid-1990s signaled a deepening commitment to truly excel in these sports. In 1994, Nike signed several individual players from what would be the World Cup-winning Brazilian National Team. In 1995, Nike signed the entire team, and began designing the team’s distinctive uniform. Nike also signed the US men’s and women’s national soccer teams, as well as dozens of national teams around the world.
In 1996, Nike Golf landed a vastly talented but as-yet-unproven young golfer named Eldrick “Tiger” Woods for a reported $5 million per year. Competitors laughed and critics howled at Nike’s ‘folly,’ until Tiger won the 1997 Masters by a record 12 strokes. No one is laughing now.
Nike also began investing in the sport of cycling, including a promising young cyclist who appeared to be on his way to success until he was diagnosed with cancer. He lost most of his sponsors, but Nike elected to stay with him. In 1999, Lance Armstrong’s incredible comeback resulted in the first of what would be seven consecutive Tour de France titles.
2000s
Nike rang in the new millennium with a new footwear cushioning system called Nike Shox, which debuted during Sydney in 2000. The development of Nike Shox culminated more than 15 years of perseverance and dedication, as Nike designers stuck with their idea until technology could catch up. The result was a cushioning and stability system worthy of joining Nike Air as the industry’s gold standard.
Just as Nike’s products have evolved, so has Nike’s approach to marketing. The 2002 “Secret Tournament” campaign was Nike’s first truly integrated, global marketing effort. Departing from the traditional “big athlete, big ad, big product” formula, Nike created a multi-faceted consumer experience in support of the World Cup.
“Secret Tournament” incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has become the cornerstone for Nike marketing and communications.
Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers. Nike Free, Nike+ and Nike Sphere are just three examples of this approach.
