Globalization

Consumption

Nike store & online store:  - located in over 24 countries

                                                - Have store locator on the web to help find the store nearest to the customer

Online store:  - With the help of advanced technology and social networks, retail of Nike products spread worldwide

Website language options:  39 different types of languages

Contacts:  - Nike, Inc. Corporate Information 

                       1 800 344 6453
                       5am to 10pm PT, 7 days a week

                  - Chat online with experts

                       6am to 4pm PT, 7 days a Week

                   - E-mail

                       Reply in 24 hours

                   - Official web site

                   - Facebook

                   - Twitter

                   - Corporate Mailing Address (Not for product returns)

                          Nike USA Inc.
                          Consumer Services
                          One Bowerman Drive
                          Beaverton, OR 97005-6453

                 - Nike World Headquarters

                     To reach the Nike World Headquarters, please contact us at:
                      - 1-503-671-6453 - (7:30 a.m. - 5:30 p.m. PT, Monday through Friday (except Holidays)).

                -  World Headquarters

                     Nike World Headquarters
                    One Bowerman Drive
                    Beaverton, OR 97005

               -  Regional Headquarters

                    Nike EMEA (Europe, Middle East & Africa) Headquarters
                    Colosseum 1
                   1213 NL Hilversum
                   The Netherlands
                    tel. +31.35.6266453

+ Customers from different countries can easily access latest information from these accesses

+ With the help of advanced technology and social networks, retail of Nike products spread world wide

Production line

Include: NikeiD

                 NikeWomen

                 NikeSPORTSWARE

                 RUN

                 NIKEFOOTBALL

                 NIKEBASKETBALL, etc.

+ All lines are activities oriented and not limited in one region as sports is world wide event

Factory:  Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines, and Malaysia.

                 700 factories that employ 550,000 workers in 50 (developing) countries

+ Most Nike factory stores are in Asia. This is due to globalization as cheaper rages, more labour and low production and

   material costs can be found in most Asian developing countries. Also the worker welfare is worse and cheaper than in

   the US.

+ With factory stores located worldwide, the shipping of products can go quickly to different part of the

   world and of low shipping costs

Company logo

-       evolution of company logo from text to only a sign

-       the representation of the logo as the word “NIKE” spread world wide, people see the “tick” know it’s Nike

-       an example of globalization of the brand

    

Cultural

-       standardization of world culture

e.g. famous sports events must have to get Nike as sponsor to show their representativeness in the sports filed

       -      even in poor/developing countries, people see Nike as a standard of sportswear

       -      destruction of specifically ethno-national ways of life

               e.g. street boys seldom play football in bare foot / in non-branded footwear but they look for nike

catherine.w