- Different product lines, not only man, woman and children ,but also different types of sports, focusing on different types of people, either they are concerning functional or trendy.
- In each line may have tons of products, even in same series may have a minor differences such as , colors.
- In fact, the product can be used for more than a year, people are tend to buy more than one within a year, as Nike create trends for shoes, people keep following it. Obviously they are changing the function or adding a function in the shoe, buyers are just keep up with the trend what others are wearing. Buyers are wearing the BRAND NAME. And addition value is the buyer's image increased.
- Some products are short life cycle, such as making a shoes for a specific person or crossover with some other brands or creating vintage ( a passed shoes style ) or some special edition such as shoes of the year(pic 01). This creates more consumption, forcing followers to buy the newest model
to be continue..
ycy
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