2011年2月26日 星期六

Semiology::Print Advertising-Nike


BACKGROUND

In 2008 Kobe Bryant took part in a viral video that would sweep the nation. The clip showed Bryant lacing up a pair of the Nike Hyperdunk prior to jumping clear over a speeding Aston Martin DB9. Yeah remember that these are internet important meaning not important but somehow end up going to your friends on Facebook email and Twitter anyway. Yes Im sure it hurt like hell but the kid will live. I thought it was cool and not too mainstream but not too gay or Twinkieboy.
Italian freelance stylist Jame Veleri to the LA Times I went for high fashion not something too easy or too predictable. The set of shoes have been long sought after since their. He didnt get shot with a bow and arrow or a semiautomatic weapon. LeBron James Kobe Bryant Dwyane.
Is this Taser story in Philly getting way too much attention First off he got tasered. com Click here to watch more NBA 2K10 gameplay by Shady00018 First Coming ft.
The Nike I Got This Sweepstakes is underway. Here are the latest images of the Aston Martinthemed Nike Hyperdunk and Nike Zoom Kobe V Pack. Since then Kobe has been associated.
UP WITH THE FORCE OF A PHOTOSHOP LEGEND RISING The Kobe Bryant Photoshoot.
New images of the Kobe V for USA Basketball have popped up and have peeked my interest in the shoe just a bit more.
Looks like the Aston Martin Zoom Kobe V Set is about to be given away to 200 very lucky winners. Mission accomplished
Kobe Bryants handlers did their best to try and get TNTs Inside the NBA not to talk about his White Hot photos according to TJ Simers of the LA Times. If you recall we posted some looks at.
Kobe Bryant Sports Darkened Skin In Controversial Fashion Shoot Fans are up in arms over the fashion pics of the controversial basketball star.
Kobe beef (神戸ビーフ, Kōbe Bīfu?) refers to cuts of beef from the black Tajima-ushi breed of Wagyu cattle, raised according to strict tradition in Hyōgo Prefecture, Japan. The meat is generally considered to be a delicacy, renowned for its flavour, tenderness, and fatty, well-marbled texture. Kobe beef can be prepared as steak, sukiyaki, shabu shabu, sashimi, teppanyaki and more.
Kobe beef is also called “Kobe-niku” (神戸肉?, lit. Kobe meat)

actor

Kobe Bryant, Kobe Bean Bryant (born August 23, 1978) is an American professional basketball player who plays shooting guard for the Los Angeles Lakers of the National Basketball Association (NBA). Also, Bryant is the official ambassador for After-School All-Stars (ASAS), an American non-profit organization that provides comprehensive after-school programs to children in 13 US cities. Bryant also started the Kobe Bryant China Fund which will partner with the Soong Ching Ling Foundation, a charity backed by the Chinese government. The Kobe Bryant China Fund will raise money within China earmarked for education and health programs.

copywriting

I'm chasing perfection. Elevating my game.
Zoom Kobe ll helps me be the best basketball player I can be.
Natural fit an motion. Supernatural performance.


ANALYSIS

This nike advertising is promoting the new Nike basketball shoes - Nike Zoom Kobe.
In this printed advertising, the are shoes, wings made by shoes, a guy - Kobe Bryant ( NBA basketball player) and a copywriting and a logo.

-Nike Zoom Kobe ll is the nike new basketball shoes product.
-Kobe Bryant ( signifier ) which is a role of a significant achievement  that person who are being perfect, creating supernatural performance or legend.
-Wings ( signifier ) which present wings on person is not possibile, but it give a feels like that.
-Copywriting is a script for Kobe Byrant , signified how Kobe think of  being supernatural, try to being the best in the NBA.
-Nike Logo represents the whole company, customers will regconize the brand.



SIGN
Signified                                                                         Signifier

                                  Sign                                                    Nike new shoes ( Nike Zoom Kobe ll)

               Signified                               Signifier

wearing the shoes will                    Kobe Bryant 
have supernatural                            and the wings
performance, play best
with basketball.







-Yeung Chun Yin

2 則留言:

  1. can see your effort and you are almost there, dear.
    just some points:
    - the background and related parts are much more then the analysis, which is NOT good.
    - for the analysical part, think about the most important message or key feature the advertiser want to distribute, concentrate on analyse that part! now is about bits and pieces, and that a bit shallow.

    marsha

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  2. Print as an advertising medium is broken down into two primary categories – newspapers and magazines. Each provides an advertiser with the opportunity to target specific audiences.Magazines offer an abundance of special interests to target. If you want to reach fitness nuts, fashionistas, or hobbyists, you can find it through magazines.


    print advertising

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